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THE WORLD IS OURS
5 channels, 38 mins, 2017.
An expanded cinema musical project mixing sampled animation with live documentary scenes shot in Tokyo. It revolves around Hatsune Miku, the feminine manga personification of a synthesizer software. She was created to enhance user engagement. All content related to Miku is fan-created, from her music and lyrics to animation. In Japan she became a cult figure, a cyber diva who even performs live as a hologram.
This project explores the merger of fantasy into everyday reality by a cosplay enactment of the figure, performed by the artist herself, along with hardcore Miku fans in Japan and Fan-made music and animation. Hatsune Miku is a phenomenon of our time, of a participatory fan culture that stimulates creativity while providing free marketing for the title brand. It's a form like all social media, where users are both the producers of content and its consumers, in a cycle that inevitably impacts our collective fantasies.
Awards:
2017 B3 Biennial of the Moving Image, Frankfurt. *Best Artwork Award.
2018 Japan Media Arts Festival. *Jury Selection.
Screener requests here
Installation view during Kasseler Dokfest 2018, at the Kasseler Kulturbahnhof.
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